As winter winds down and we begin to look towards the spring and summer busy seasons, many business owners are thinking about what they can do to help their landscaping business grow. After all, this is the time of year to plant the seeds that grow into a fruitful harvest during busy season.
Being an Expert
One way to make your business stand out from your competitors is to find a niche and become and expert in it. There are many specialties in the landscaping industry that one could focus on. Here are a couple that are gaining in popularity.
Many people these days are more environmentally conscious. And with that, they have begun to embrace native landscaping. Native landscaping simply means you use plants that are native to where you live in your landscaping projects. This gives you the benefit of having plants that are naturally acclimated to the environment you are planting them in. As such, they take less maintenance to keep them healthy (although they may grow voraciously and need constant trimming).
Defensive landscaping is a niche that is growing in popularity with the constant onslaught of natural disasters. Using landscaping design and choosing plants to act as fire breaks in wildfire prone areas, or to direct water away from structures in flood or hurricane prone areas can be a great selling point to help your landscaping business grow.
Paths, walls, dry creeks, these things add flair to a landscaping project, and can also be useful in defensive landscaping. Being an expert in the design and implementation of such features can make your business the one other landscapers call to handle their hardscaping features.
Upgrade Your Gear
As I have already mentioned, many people are becoming more aware of their impact on the environment. If your business needs to purchase new gear, switching to electric mowers, hedgers and leaf blowers can help you sell yourself as a more environmentally friendly choice. The lower noise created by electric equipment can also help you market yourself to places where noise may be an issue.
Streamline Your Operation
The last thing I am going to suggest today to help your landscaping business grow this season is to streamline your operation. This will require you to take a look at all the aspects of your operation, and devise solutions to make you more efficient.
One thing that I always mention is to use tracking software to determine where your crews are wasting time in transit. If you are able to reschedule your workday to keep your crews working in the same part of town on a specific day, or at least move in one direction and not have to back track, you can save a lot of time, and maybe even squeeze in an extra client or 2.
Another way to streamline your landscaping business is to use a billing solution like Obex Billing. Obex is guaranteed to reduce the amount of time you spend doing your billing and give you that time back to work on income generating tasks.